From May 8th to 10th, 2025, the global food and beverage innovation exhibition FBIF 2025 was held at the National Exhibition and Convention Center in Shanghai. As the first Chinese company to receive GRAS certification for Mycoprotein in the U.S., MoreMeat showcased its full-chain achievements with ‘Mycoprotein’ and launched its first terminal Mycoprotein product, attracting significant attention and reaching cooperation intentions with several food companies to jointly explore the vast blue ocean market of Mycoprotein.
At this exhibition, MoreMeat proudly introduced its first terminal product – high-protein dietary fiber mycoballs. Thanks to its unique nutritional formula and excellent taste, the product perfectly meets modern consumers’ pursuit of healthy diets. The on-site tasting event featuring two flavors, Sichuan pepper and sweet corn, received enthusiastic participation from many visitors, with a satisfaction rate as high as 95%. Multiple food industry experts commented that its texture is firm, and its flavor is rich, closely resembling traditional meat products, marking a significant breakthrough in alternative protein technology.
Additionally, MoreMeat’s meticulously crafted “Mycoprotein cooking show” experience area was highly popular among visitors. Professional chefs prepared innovative dishes such as pan-fried Mycoprotein dumplings and beef steak pies on-site, vividly demonstrating the transformation from raw material to delicacy, drawing applause and admiration from the audience. The specially launched cocoa-flavored and strawberry-flavored Mycoprotein drinks, known for their distinctive tastes and nutritional values, also won the favor of many young consumers.
This Mycoprotein culinary showcase exemplifies MoreMeat’s successful implementation of scientific and technological innovation. At the exhibition, MoreMeat comprehensively displayed its entire industrial chain solutions ranging from “strain discovery—high-throughput screening—fermentation production—food development.” The technical team engaged in deep discussions with representatives from global food companies, sharing the latest R&D progress and market application prospects of Mycoprotein technology, aiming at new layouts in health foods, and reaching preliminary cooperation intentions with multiple food enterprises.
During this grand gathering of global food and beverage innovation, MoreMeat presented itself through ‘technology + product + experience,’ providing directions for scientific and technological innovation and paths for integrating industry, academia, and research to the global food industry, offering healthier and more diverse protein options for global consumers. Looking ahead, MoreMeat will continue to implement a broad perspective on food, empower diversified food supply systems, and open up infinite possibilities for future foods with the power of microorganisms.
